The basic concept is that if you want to be the best, you must do or think differently than others.
Perhaps 2020 and the catering of the past decade is all about putting the external behind the internal.
“When designing MADHOUSE, I had in mind a multifunctional inner-city atmosphere, where the harmony of materials, lights, colours and details results in a friendly, natural and homely overall image. The aim was to create an open and embracing place where people of all ages at any time of the day, not just the beer aficionados, would feel welcome.”